My post the other day about Twitter is still getting hits and generating questions. It even gave a couple of my friends the little push they needed to get started using it. It was intended to be more about the things I learned about how to effectively use Twitter as opposed to a beginner’s guide. So I thought I’d start over and try to hit all of the basics. Hope it helps.
Getting Started With Twitter
More and more people are flocking to the social networking site Twitter. Many are joining for fun and to connect with their friends, but more see an opportunity to market themselves, their company or their brand. I joined to find other writers and to help build an author platform for my writing. Regardless of how you choose to use this great tool, there are some basics you need to know to get started.
What are Followers and Following and How Do I Do It?
When you want to be able to see what a Twitter member says, you choose to Follow them. This allows you to read all of the things that they post throughout the day. Unlike Facebook, most people do not require that you be approved ahead of time to read their Tweets. Normally, if you choose to Follow them, you can see what they post immediately (there are exceptions). When you Follow someone, they do not automatically receive your posts in their Timeline (Timeline is the Twitter equivalent of the Facebook News Feed). They have to choose to Follow you as well. This means that you can see the posts of the people you Follow, but they won’t all choose to read what you post, so you will have two categories of people in your profile: your Followers (those who want to read what you post) and those you are Following (people whose posts you want to read). Most people Follow more people than have people Following them. However, the most popular people in the Twitterverse – celebrities, experts, etc. – usually have many more people Following them than people they Follow.
Check out my earlier post on Twitter that explains how I pick and choose who to Follow.
How Do I Find People to Follow?
Twitter offers a search engine that allows you to search by topic or for a specific person you are looking for. If you type in ‘dog breeding,’ for instance, you can find all posts that mention dog breeding. Then you can go through and look at the profiles of the people who are discussing dog breeding and decide if you’d like to Follow them and read more of their posts. Once you have chosen a handful of people to Follow, you will run into an endless stream of other people with the same interests for you to Follow.
What’s a Tweet and how do I send one?
A Tweet is an update that you post for your Followers to read. It is similar to a status update in Facebook. Like a text, it is limited to 140 characters. You can add links to pictures and videos in your Tweets if you can fit the link into 140 characters. Most people use a link shortener to help them accomplish this. There are several link shorteners out there. The most popular seems to be bit.ly. Also, most Twitter management programs, such as TweetDeck and HootSuite, shorten any URLs you post automatically. Also, TweetDeck uses a program called deck.ly that actually allows you to post messages that are longer than 140 characters, but I don’t want to get too sidetracked here.
How Can I Communicate With Specific People on Twitter?
If you include the @ symbol directly in front of a username, that person will be notified by Twitter that they have specifically been mentioned in a Tweet. For instance, if you Tweet, “@JohnSmith, check out today’s Huffington Post article on tsunami relief!” John Smith will notice you have mentioned him in your Tweet. When you use the @ symbol, your post is still public and can be read by all of your Followers. You can add more than one @ symbol and username in your Tweet.
If you want to privately communicate with John Smith, Twitter provides a Direct Message option so that you can send a message that only the recipient can read. Like a Tweet, this is limited to 140 characters.
What Are Hashtags and How Can I Use Them?
You will notice that most Tweets have words preceded by a hashtag ( # ). When you include a hashtag (the number or pound symbol) before a word, you make that word searchable by clicking on it. This is very valuable when you would like to see all Tweets on a particular subject. For instance, if you would like to see what people are writing about gas prices, you could click on #gasprices and see all Tweets that have #gasprices included in them. If you include #gasprices in your Tweet, it would be one of the posts everyone that is searching for #gasprices would see.
Another popular use for hashtags, is to carry on conversations with multiple people, much like a group chat. If you start a topic with people you follow, such as #ourncaabracket, everyone who wanted to participate in the conversation would include #ourncaabracket in their Tweets. When you clicked on #ourncaabrackets, you would be able to see what everyone is saying about the subject.
What is a Re-Tweet?
Often you will see a Tweet that you think is especially interesting, relevant, funny or important. Twitter gives you the option of passing the Tweet along to your Followers with a click of a button. You can identify a re-tweet by the abbreviation RT which will appear in the body of the Tweet.
Many times people will ask that their posts be re-tweeted if they are trying to get the word out about a subject or if they are trying to get an answer to a question or even to drive traffic to their blog or website. Re-tweeting is considered a way to help others and make the community better for the users.
There are many different ways to take advantage of Twitters networking opportunities for both your personal and business use. These are just the basics and should help you jump right in and get started. Then read my earlier post about Twitter for some other hints about picking whom to Follow and making lists to help keep everyone straight.











